Will Lockard started Lockard Design Co. in Turnersville, New Jersey, after 20 years in sales and marketing. Most of that time was spent on the side of the business that brings in revenue, which is the lens he builds websites through: a site exists to make the phone ring, and everything on it should help that happen.
He also co-founded Blue Collar Unchained, a mastermind group for business owners in the trades. That means a lot of his week is spent with the same kind of owners Lockard Design Co. builds for: people running HVAC, roofing, tree, construction and other service companies, comparing notes on what is working to bring in jobs and what is wasting money.
What Will builds
Lockard Design Co. builds custom websites, local SEO, Google Ads and Meta ad campaigns, and the lead tracking that ties them together. Most sites are built from scratch on Astro, a modern framework that produces very fast pages, and launch in two to six weeks. When a client needs WordPress or Shopify, he builds that too.
The work is aimed at one result: more calls and form fills from the right customers. That shows up in the numbers clients see after launch:
- Semper Secure, a security company in Cherry Hill, NJ, took 335 calls in one month and grew calls from its Google Business Profile 117% year over year.
- Fire Protection Solutions in Mentor, OH ranks #1 on Google for 16 keywords and sits in the top three for about 80.
- All Trees Considered, a one-owner tree service in Chardon, OH, now gets more than 25 leads a month.
Each of those has a full case study with the work behind the numbers.
How he works
Every project starts with a call and an honest look at where the business stands: the current site, the Google Business Profile, how the company shows up in local search, and what competitors are doing. From there Will writes a plan and a fixed price. Clients review the copy and design before anything goes live, and they keep ownership of their domain and their accounts.
After launch he stays involved, whether that is SEO, ads or site care, and he is the one who answers when a client calls.
Get in touch
The fastest way to start is the free growth plan form on this page. You can also call Will at (856) 770-2456 or email hello@lockarddesignco.com.