Case Study, Fire Protection
Twice the jobs, and a building with his name on it.
Jared Brown runs Fire Protection Solutions in Mentor, Ohio. Since we started in 2024, revenue is up 86%, jobs have doubled, Google reviews went from 13 to 96, and the company bought a building of its own.
- Client
- Jared Brown
- Where
- Mentor, Ohio
- Since
- June 2024
- Site
- Visit
One of the Fire Protection Solutions service vans.
+86%
Revenue (year two vs the year before us)
2x
Jobs Completed (803 to 1,580)
7x
Google Reviews (13 to 96)
+28%
Inbound Calls (YoY)
The Bottom Line
$1.4 million to $2.6 million.
Completed job revenue from Jared's field software, every customer and every lead source. In the twelve months before we started, Fire Protection Solutions billed $1.39 million on 803 jobs. In our second year it billed $2.58 million on 1,580 jobs. The average ticket barely moved, so the growth is more jobs, not bigger ones.
Through October 27, 2026 the calendar year sits at $2.24 million, already more than any full year before 2025.
2 years before
Jul 2022 to Jun 2023
479 jobs
The year before us
Jul 2023 to Jun 2024
803 jobs
Our first year
Jul 2024 to Jun 2025
1,301 jobs
Our second year
Jul 2025 to Jun 2026
1,580 jobs
Source: Fire Protection Solutions job records, completed jobs by completion date, July 2022 to October 27, 2026.
The Phone
The two busiest months on record.
Inbound calls every month since the CRM went live in September 2024. From July 10 to October 1, 2025, 114 people called 162 times. The same days of 2026 brought 207 calls from 149 people. September 2026 set the record at 81 calls, and October passed it with nine days still to go.
Sep
2024
Oct
Nov
+2 installers
Dec
Jan
2025
Feb
Mar
Apr
+ Ops manager
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
2026
Feb
Mar
Apr
May
Jun
Jul
New site
Aug
Sep
Oct
Source: CRM call log, September 4, 2024 to October 22, 2026, with calls from our own, FPS's own and test numbers removed. October 2026 is a partial month. The new Astro site launched July 10, 2026.
Mid 2024
“Everything’s just all over the board.”
- 01
The phone number ran through CallRail and the contact form through HubSpot, both left over from the last agency.
- 02
Jared kept paying for both after he let that agency go, so the site wouldn't break.
- 03
The old agency was still listed on his Google Business Profile, which had 13 reviews.
- 04
He was running installs himself with a two-man crew.
October 2026
A crew, a front office and a building.
- 01
One website, one tracked phone line and one CRM holding every call and form.
- 02
An office manager and a service manager handle the leads Jared used to field alone.
- 03
A full install crew. In Jared’s words, “a pretty good group of install guys.”
- 04
A building of its own, bought in 2026. The shop moves in this fall.
Jared Brown bought his father's fire protection business in 2013 and runs it out of Mentor, Ohio. His crews install, inspect and repair sprinklers, fire pumps, hydrants, backflow preventers and extinguishers in commercial buildings across Northeast Ohio. He came to us in mid-2024 after leaving another marketing agency, with his website, phone number and contact form spread across three vendors. We rebuilt all of it. That fall he hired his way from a two-man crew to four. By spring 2025 the lead line was ringing six or seven times a day, he hired an operations manager, and he promoted one of his techs to run service and inspections. In 2026 he bought a building for the shop.
The Reviews
13 reviews to 96.
A property manager reads the reviews before calling a fire protection company they've never used. In the 12 months before we started, FPS picked up 12 new Google reviews. The next 12 months brought 31, and the 12 after that brought 37. Ninety-four of the 96 are five stars, and every one has a reply from the owner.
13
Reviews, June 2024
96
Reviews, October 2026
- Jun 2024 13
- Sep 2024 20
- Dec 2024 28
- Mar 2025 36
- Jun 2025 44
- Sep 2025 53
- Dec 2025 63
- Mar 2026 75
- Jun 2026 81
- Sep 2026 95
- Oct 2026 96
Google reviews on the Fire Protection Solutions profile at the end of each quarter, June 2024 to October 2, 2026. Counts reviews still on the profile.
The Work
We replaced a pile of leftover tools with one site and one system.
- 01
A Website, Then a Rebuild
The first site went live in the summer of 2024. When Jared started servicing fire extinguishers that August, the page for it went up the same month. In July 2026 we rebuilt the site on Astro with 28 service pages, 11 town pages and a blog. It brings in about seven real form leads a month once the spam is filtered out.
- 02
Local SEO Across Northeast Ohio
Every page is written around what a property manager or contractor types when they need fire protection work. A live search check in May 2026 found 16 keywords ranking #1, and 71 of the 114 keywords we track were in Google's top three in the first quarter of 2026.
- 03
Google Business Profile and Reviews
We took over the profile, cleared the old agency off it, and kept it stocked with real photos from the crew. Reviews went from 13 to 96, and every one has a reply from the owner.
- 04
One Phone Line, One CRM
CallRail and HubSpot went away. One tracked number and one CRM now hold every call and form. In August 2025 we added call transcripts, so Jared can forward a lead to the right manager with the whole conversation attached.
- 05
An Inspection Calendar
In October 2026 we added an inspection calendar to the site. A building owner picks their fire systems and last inspection date, and the signup lands in the CRM with the next due date on it.
Jared, In His Words
“I think I need to get an answering service, lead coming in quicker then I can even handle them”
Jared Brown, owner, Fire Protection Solutions. Text to Will, May 2025.
-
Quality leads
Getting really quality leads from the website. I am going to run a report from my crm and see how much has converted from the website, might be a good case study for future clients
Text to Will, December 2024
-
Six or seven a day
Getting 6-7 calls a day on the lead line that comes to my phone
Text to Will, May 2025
-
After the quarterly numbers
Niiiiice!! Gonna need some more labor! lol …got any hiring/recruiting hacks up your sleeve?
Text to Will, August 2025
-
With his revenue report
Thank you! And thank you for everything you have done for me and are currently doing.
Text to Will, December 2024
-
Call transcripts
That transcript can be forwarded to my managers so they have all the info right out of the gate. And they can listen to the call as well if they want.
Text to Will, August 2025
-
First look at the site
minor changes but site looks amazing!!
Text to Will, July 2024
What Comes Next
The shop is moving into its own building. Next we're connecting the CRM, the phone system and Housecall Pro, so every lead can be followed from the first call to the paid invoice.
Jared also sends other business owners our way, including Wes Ware of All Trees Considered.
Website DesignLocal SEOGoogle Business ProfileCRM and Call Tracking
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