Fire protection buyers are not browsing. A facility manager with an inspection due, a property manager facing a code violation or a general contractor who needs a sprinkler sub searches for exactly what they need, in their area, and calls whoever looks qualified. Most fire protection websites are thin, outdated and invisible for those searches.
We do fire protection marketing for commercial contractors: websites and SEO built around the services and certifications buyers check before they call.
What we did for Fire Protection Solutions
Fire Protection Solutions is a commercial fire protection contractor in Mentor, Ohio, covering fire sprinkler installation and repair, fire suppression systems, fire pumps, hydrants, extinguisher service and backflow prevention across Northeast Ohio.
We built their site and optimized their Google Business Profile so the business shows up in the map pack and in search for the services they sell.
The results:
- #1 on Google for 16 keywords.
- Top three for about 80 keywords.
- Calls from the Google Business Profile up 54% month over month.
- Website clicks up 40% month over month.
Read the Fire Protection Solutions case study.
What we build for fire protection contractors
- A page for every service: sprinkler installation, inspection and repair, fire suppression, fire pumps, hydrants, standpipes, extinguishers, backflow testing and prevention.
- Inspection and testing pages that explain what is required and how often, which bring in recurring work.
- Credentials up front: state licenses, NICET and other certifications, insurance, and the codes you work to.
- Industry pages for the buildings you protect: industrial, healthcare, multifamily, retail, schools.
- Local SEO across your service area. See our local SEO approach.
The free growth plan shows where your company ranks for the fire protection services you sell, and what we would build first.