Will Lockard, Founder
Updated October 15, 2026 HVAC is a feast-and-famine trade. The first heat wave fills the schedule whether you market or not. The hard part is September, March and the stretch after the holidays, when the calls that do come in go to whoever shows up first on Google.
We are an HVAC marketing agency for heating and cooling companies, residential and commercial. We build the website, get you into the map pack, run the ads, and track every call so you know which ones turned into jobs.
What we do for HVAC companies
A website built for the calls you want
Most HVAC sites have one “Services” page with a list. Google ranks the company that has a real page for AC repair, one for furnace replacement, one for heat pumps and one for maintenance plans. We build those pages, plus pages for the towns you serve, with the details a homeowner or facility manager needs to pick up the phone. See our HVAC website design work.
Local SEO and the map pack
When someone searches “AC repair near me,” the map with three companies under it gets most of the calls. We set up and keep your Google Business Profile working, build the service pages behind it, and fix the business details across the web that Google checks. More on that in SEO for HVAC companies.
Google Ads and Local Services Ads
For the jobs you want this week, paid search still wins. Local Services Ads put you at the very top with the Google Guaranteed badge, and you pay per lead, not per click. Google Ads cover the searches LSAs miss, like system replacements and commercial service.
Lead tracking
Every call and form gets logged with where it came from. You see which source booked jobs and which one just made the phone ring, so the budget goes where the revenue is.
HVAC companies we have built for
Building & Air Maintenance is a commercial HVAC contractor in Pine Grove, Pennsylvania. Their buyers are hospital administrators, facility directors and plant managers, not homeowners, so the site leads with compliance and risk. We built 45 pages: 14 service pages, 11 industry pages for the sectors they serve, 11 location pages and a growing library of blog posts, plus interactive tools like a filter match wizard.
GRL Air & Heating is a family-owned HVAC company in Winter Springs, Florida, serving four Central Florida counties. Their site has 35 pages, including 15 answer pages built around the questions homeowners search when the AC quits, such as why an air conditioner freezes up in Florida humidity. GRL also runs Google Ads and Local Services Ads with us.
What we focus on first
- The services that pay the most. Replacements, heat pumps and commercial contracts get their own pages and their own ad groups.
- The map pack in your best towns. Profile, reviews and service area set up to match where you actually want work.
- The slow months. Maintenance agreements and tune-ups promoted before the shoulder season, not during it.
- Speed to answer. A missed call in July is a lost job. We make sure every lead reaches someone fast.
If you want to see where your company stands, the free growth plan looks at your site, your Google Business Profile and the HVAC companies beating you in your area, and tells you what we would fix first.
