Will Lockard, Founder
Updated October 15, 2026 Most service business websites say the same things: quality work, great customer service, family owned, free estimates. None of it is false. It just gives a customer no reason to call you instead of the next company, and gives Google nothing specific to rank.
We write website copy that does both jobs. It tells the customer exactly what you do, where you do it and why you are the right call, and it covers the details Google uses to decide which pages to show.
How we write
- We start with you. An intake questionnaire and a call about your services, your customers, your area and what sets you apart.
- Specific over generic. Real services, real towns, real credentials and real numbers wherever you have them.
- One page, one job. Each service page is written for the search it should rank for and the customer who makes it.
- Plain language. The way you would explain it to a customer standing in their driveway.
- You approve everything. Nothing goes live until you have reviewed it.
Examples
For Building & Air Maintenance, a commercial HVAC contractor, we wrote 45 pages for facility directors and plant managers, leading with compliance and risk reduction rather than generic HVAC claims. For Semper Secure, we wrote pages around the contracts buyers actually search for, like event security and executive protection, and structured them to be cited by Google’s AI Overviews.
Copywriting comes with every site we build. If you only need the words, or a rewrite of your current site, start with the free growth plan. See also our website redesign service.
