(856) 770-2456 Turnersville, NJ Growing local companies coast to coast

Home Services Marketing That Turns Searches Into Booked Jobs

Homeowners search, compare three companies on the map and call one. We make sure it is yours, then track every lead to the job it became.

Will Lockard Will Lockard, Founder Updated October 15, 2026

When something breaks at home, nobody browses for long. They search, look at the three companies on the map, check a few reviews and call. Home services marketing comes down to two things: being one of those three companies, and being the one that looks most worth calling.

We do home services marketing for HVAC, plumbing, roofing, electrical, tree service, landscaping, remodeling and other companies that work in people’s homes and yards.

What we build

A website with a page for every job

Homeowners search for the job, not the company: “water heater replacement,” “emergency tree removal,” “roof leak repair.” A site with one services page cannot rank for all of those. We build a page for each service you want more of, written plainly, with your reviews, your license and a fast way to call.

Local SEO and the map pack

Your Google Business Profile, reviews and consistent business details across the web decide whether you show up on the map. We set them up and keep them working. Read how in our local SEO page and Google Business Profile guide.

Ads for this week’s jobs

Local Services Ads put you at the top with the Google Guaranteed badge and charge per lead. Google Ads cover the high-value searches, like replacements and installs. Both bring calls while the SEO builds.

Tracking from lead to job

Every call and form is logged with its source, so you know which channel booked jobs and which just made the phone ring.

Home service companies we have built for

  • All Trees Considered, a one-owner tree service in Chardon, OH, went to more than 25 leads a month with a new site, Local Services Ads, paid search and local SEO working together.
  • GRL Air & Heating, a family-owned HVAC company in Winter Springs, FL, has a 35 page site with 15 answer pages built around what Florida homeowners search when the AC quits.
  • Hometelligent, an East Bay builder of ADUs, additions and remodels, launched a 60 page site in October 2026 with every page live and every internal link checked.

By trade

Each trade has its own searches, seasons and best jobs. See how we approach HVAC marketing, plumbing marketing and the rest on our industries page.

The free growth plan looks at your site, your profile and the companies beating you on the map, and tells you what we would fix first.

Real businesses. Real results.

Here's What Our Clients Say.

Send any potential customer to me! Hands down the best investment I have made in my 10 years of running a business
Shane Camardo Semper Secure LLC
  • I can’t recommend Will Lockard highly enough! He is currently rebuilding the company I work for entires vacation rental website, and the experience has been incredible from start. He has been extremely hands-on, attentive to every detail, and consistently communicative throughout the entire process.It’s clear that he truly cares about the project and wants to make sure everything is done right. He is always available to answer questions or make adjustments, and has made the entire process so much easier. If you’re looking for someone who is talented, reliable, responsive, and genuinely invested in bringing your vision to life, I highly recommend him!

    Carla Giordano ★★★★★ Google
  • We are so thankful we found Lockard Design Co. They really know what they are doing, both from a technical and an artistic side. And not only did they implement all the changes we wanted, they went above and beyond, suggesting improvements we didn't even know were possible. You will be in good hands with them.

    Bridge UA ★★★★★ Google
  • Lockard Design Co. Is amazing on their wonderful expertise!! They are wonderful owners who are good people and they are so good at what they do, and design to your beauty and they are so talented. They gave us a new and improved, beautiful logo and website that is more efficient for our new viewers and getting lots of attention and business from it! Thank you for all your amazing advise and new designs that inspire our business!! We appreciate all you do!!

    Lisa Mazzella ★★★★★ Google
  • Amazing company with real talent!Lockard Design Co. is honestly one of the best out there when it comes to web design and marketing. They really get what small and local businesses need to stand out. Their work speaks for itself — clean, sharp, professional designs that actually help businesses grow.What I really respect is how they take the time to understand what makes each business unique, and they build everything around that. Whether it’s a website, SEO, ads, or even a CRM to manage leads, they know how to put the right pieces together to get results.The team is solid — super easy to work with, responsive, and focused on helping businesses succeed, not just selling a service. If you’re serious about leveling up your online presence and want to work with people who actually care, Lockard Design Co. is the way to go

    Domenic Cannatella ★★★★★ Google
  • If you need someone who knows what he's doing and really goes out of their way for you - THIS IS THE MAN. His whole business is based around building connections and relationships. Will will never leave you in the dark. Always there. I HIGHLY recommend him. You can rest assured he'll take care of your website aswell as having his pre built CRM where you can track leads etc. Really awesome!

    Jp Beukes Facebook
  • I couldn't be happier with the website that Will Lockard from Lockard Design built for my chiropractic office. He is incredibly talented, professional, and attentive to detail. Will took the time to understand my vision and turned it into a site that is not only visually appealing but also highly functional and user-friendly. His expertise in design and SEO has already made a noticeable impact on my business. If you're looking…

    Dennis Hupka Facebook
  • Lockard Design Co. Were amazing to work with. They build a few landing pages for me and have me all set with my automation. Big thank you to the team and many future projects to come. ⭐⭐⭐⭐⭐

    Charles O'Rourke Facebook
  • Thank you so much for the excellent work! Everything was done professionally, with great quality and attention to detail. We are very happy with the result and highly recommend this company.

    Svetlana Ignat ★★★★★ Google
  • Informative and well done.

    Russell Chun ★★★★★ Google
  • This is a family owned company and makes you have an experience of people that really care for you. I would recommend reaching out with to the real deal, Lockard Designs Co., before any other company. Let’s all support small businesses and good people.

    Ashlee Ott ★★★★★ Google
  • Excellent work, great design, and terrific communications. I highly recommend Lckard Lockard Design Co. for all your website needs.

    Amy HindaRifka Facebook
  • Will @ Lockard Design is a master of his craft. I enjoy few things more than watching someone in their zone of genius, and Will is no exception. He not only knows what he is doing but does it gracefully and with a level of care and thoughtfulness that has the clients interest at heart. His skillset is so broad that and his approach so unbiased that weve solved problems we didn’t know we had. We’ve worked together on numerous project…

    Silvio Dobrovat Facebook
  • Exceeded my expectations for my small business. Team went above and beyond and I couldn’t be happier with the results.

    Jaclyn McGovern ★★★★★ Google
  • Amazing work!

    Lauren Hoffman ★★★★★ Google
  • Will is the best! He seriously changed the course of our business. He did our local SEO and made our website from scratch. You can’t get better than him honestly. He is responsive, attentive to detail, and KNOWS WHAT HES DOING!

    Olivia Eissler ★★★★★ Google
  • Lockard Design Co. is amazing! I knew our website needed help, but I didn't even know where to start. Will proposed a complete redesign that we LOVED! The new look really does justice to our mission, and now instead of being embarrassed about our website, I'm actually excited to share it with people!

    Sharon T. Markey ★★★★★ Google
  • Working with Lockard Design Co has been a game-changer for our business. Their team delivered a stunning, user-friendly website that perfectly captures our brand. On top of that, their media buying strategy was spot-on—driving real traffic and results from day one. They’re professional, creative, and genuinely invested in our success. Highly recommend to anyone looking for top-tier web design and digital marketing support.

    Adam Animasaun ★★★★★ Google
  • Will and his team made my vision come to life with my website. They took their time and paid close attention to every detail and made recommendations that I didn't consider prior. They really exceeded my expectations and have continued to provide support. I highly encourage those with a vision to consult with Will.

    Dawn OBrien ★★★★★ Google
  • Lockard Design has been awesome to work with. Knowledgeable, professional, and attentive throughout. They built a website for our family business and it surpassed our expectations. Their expertise in web design really stands out.

    Jenilee Castillo Facebook
  • Will overdelivers and understands websites from a marketers point of view. I see most businesses using websites as a business card vs one designed to collect and nurture leads. Highly recommend him and his products. !

    Adam Maggio Facebook
  • I work with Lockard Design on a consistent basis because they consistently deliver quality work. Anybody looking for a website or Local SEO should take a look at Will and his team and Lockard Design.

    Richard Burner ★★★★★ Google
  • Excellent work and a seamless experience from beginning to end! The website is professional, easy to navigate, and captures our mission perfectly.

    Olha Syniuk ★★★★★ Google
  • Will is great to work with. He’s passionate about what he does and really takes the time to understand his customers. He listens, asks good questions, and makes sure you feel confident in your decisions. What I appreciate most is his honesty—he’s upfront, clear, and never pushy.He’s also very dependable. You can count on him to follow through and be there when you need him. Overall, Will is someone you can trust and feel comfortable working with. Highly recommend.

    Andrea S ★★★★★ Google
  • Great experience and top notch friendly service!

    steve cozzi ★★★★★ Google
  • Will has been great to work with. He has been assisting our team with automations making us way more efficient. If you want someone who knows what they are doing in automating and growing your business, I highly recommend him.

    Antonio Rillera Facebook
  • The level of quality and care is unbelievable. Getting a company that pours into your business as much as Lockard Design does is invaluable. The best! Thank you!!

    Jennifer Reuther ★★★★★ Google
  • Saw amazing results

    Auburn Evans ★★★★★ Google
  • Will and his team have been a contributing factor in our growth over the past 18 months. Can't thank him and his team enough! Let's go!!

    Jared Brown Client
  • I can’t recommend Will Lockard highly enough! He is currently rebuilding the company I work for entires vacation rental website, and the experience has been incredible from start. He has been extremely hands-on, attentive to every detail, and consistently communicative throughout the entire process.It’s clear that he truly cares about the project and wants to make sure everything is done right. He is always available to answer questions or make adjustments, and has made the entire process so much easier. If you’re looking for someone who is talented, reliable, responsive, and genuinely invested in bringing your vision to life, I highly recommend him!

    Carla Giordano ★★★★★ Google
  • Will is the best! He seriously changed the course of our business. He did our local SEO and made our website from scratch. You can’t get better than him honestly. He is responsive, attentive to detail, and KNOWS WHAT HES DOING!

    Olivia Eissler ★★★★★ Google
  • We are so thankful we found Lockard Design Co. They really know what they are doing, both from a technical and an artistic side. And not only did they implement all the changes we wanted, they went above and beyond, suggesting improvements we didn't even know were possible. You will be in good hands with them.

    Bridge UA ★★★★★ Google
  • Lockard Design Co. is amazing! I knew our website needed help, but I didn't even know where to start. Will proposed a complete redesign that we LOVED! The new look really does justice to our mission, and now instead of being embarrassed about our website, I'm actually excited to share it with people!

    Sharon T. Markey ★★★★★ Google
  • Lockard Design Co. Is amazing on their wonderful expertise!! They are wonderful owners who are good people and they are so good at what they do, and design to your beauty and they are so talented. They gave us a new and improved, beautiful logo and website that is more efficient for our new viewers and getting lots of attention and business from it! Thank you for all your amazing advise and new designs that inspire our business!! We appreciate all you do!!

    Lisa Mazzella ★★★★★ Google
  • Working with Lockard Design Co has been a game-changer for our business. Their team delivered a stunning, user-friendly website that perfectly captures our brand. On top of that, their media buying strategy was spot-on—driving real traffic and results from day one. They’re professional, creative, and genuinely invested in our success. Highly recommend to anyone looking for top-tier web design and digital marketing support.

    Adam Animasaun ★★★★★ Google
  • Amazing company with real talent!Lockard Design Co. is honestly one of the best out there when it comes to web design and marketing. They really get what small and local businesses need to stand out. Their work speaks for itself — clean, sharp, professional designs that actually help businesses grow.What I really respect is how they take the time to understand what makes each business unique, and they build everything around that. Whether it’s a website, SEO, ads, or even a CRM to manage leads, they know how to put the right pieces together to get results.The team is solid — super easy to work with, responsive, and focused on helping businesses succeed, not just selling a service. If you’re serious about leveling up your online presence and want to work with people who actually care, Lockard Design Co. is the way to go

    Domenic Cannatella ★★★★★ Google
  • Will and his team made my vision come to life with my website. They took their time and paid close attention to every detail and made recommendations that I didn't consider prior. They really exceeded my expectations and have continued to provide support. I highly encourage those with a vision to consult with Will.

    Dawn OBrien ★★★★★ Google
  • If you need someone who knows what he's doing and really goes out of their way for you - THIS IS THE MAN. His whole business is based around building connections and relationships. Will will never leave you in the dark. Always there. I HIGHLY recommend him. You can rest assured he'll take care of your website aswell as having his pre built CRM where you can track leads etc. Really awesome!

    Jp Beukes Facebook
  • Lockard Design has been awesome to work with. Knowledgeable, professional, and attentive throughout. They built a website for our family business and it surpassed our expectations. Their expertise in web design really stands out.

    Jenilee Castillo Facebook
  • I couldn't be happier with the website that Will Lockard from Lockard Design built for my chiropractic office. He is incredibly talented, professional, and attentive to detail. Will took the time to understand my vision and turned it into a site that is not only visually appealing but also highly functional and user-friendly. His expertise in design and SEO has already made a noticeable impact on my business. If you're looking…

    Dennis Hupka Facebook
  • Will overdelivers and understands websites from a marketers point of view. I see most businesses using websites as a business card vs one designed to collect and nurture leads. Highly recommend him and his products. !

    Adam Maggio Facebook
  • Lockard Design Co. Were amazing to work with. They build a few landing pages for me and have me all set with my automation. Big thank you to the team and many future projects to come. ⭐⭐⭐⭐⭐

    Charles O'Rourke Facebook
  • I work with Lockard Design on a consistent basis because they consistently deliver quality work. Anybody looking for a website or Local SEO should take a look at Will and his team and Lockard Design.

    Richard Burner ★★★★★ Google
  • Thank you so much for the excellent work! Everything was done professionally, with great quality and attention to detail. We are very happy with the result and highly recommend this company.

    Svetlana Ignat ★★★★★ Google
  • Excellent work and a seamless experience from beginning to end! The website is professional, easy to navigate, and captures our mission perfectly.

    Olha Syniuk ★★★★★ Google
  • Informative and well done.

    Russell Chun ★★★★★ Google
  • Will is great to work with. He’s passionate about what he does and really takes the time to understand his customers. He listens, asks good questions, and makes sure you feel confident in your decisions. What I appreciate most is his honesty—he’s upfront, clear, and never pushy.He’s also very dependable. You can count on him to follow through and be there when you need him. Overall, Will is someone you can trust and feel comfortable working with. Highly recommend.

    Andrea S ★★★★★ Google
  • This is a family owned company and makes you have an experience of people that really care for you. I would recommend reaching out with to the real deal, Lockard Designs Co., before any other company. Let’s all support small businesses and good people.

    Ashlee Ott ★★★★★ Google
  • Great experience and top notch friendly service!

    steve cozzi ★★★★★ Google
  • Excellent work, great design, and terrific communications. I highly recommend Lckard Lockard Design Co. for all your website needs.

    Amy HindaRifka Facebook
  • Will has been great to work with. He has been assisting our team with automations making us way more efficient. If you want someone who knows what they are doing in automating and growing your business, I highly recommend him.

    Antonio Rillera Facebook
  • Will @ Lockard Design is a master of his craft. I enjoy few things more than watching someone in their zone of genius, and Will is no exception. He not only knows what he is doing but does it gracefully and with a level of care and thoughtfulness that has the clients interest at heart. His skillset is so broad that and his approach so unbiased that weve solved problems we didn’t know we had. We’ve worked together on numerous project…

    Silvio Dobrovat Facebook
  • The level of quality and care is unbelievable. Getting a company that pours into your business as much as Lockard Design does is invaluable. The best! Thank you!!

    Jennifer Reuther ★★★★★ Google
  • Exceeded my expectations for my small business. Team went above and beyond and I couldn’t be happier with the results.

    Jaclyn McGovern ★★★★★ Google
  • Saw amazing results

    Auburn Evans ★★★★★ Google
  • Amazing work!

    Lauren Hoffman ★★★★★ Google
  • Will and his team have been a contributing factor in our growth over the past 18 months. Can't thank him and his team enough! Let's go!!

    Jared Brown Client

Questions We Get Asked

About home services marketing, answered plainly.

What is home services marketing?

Marketing for companies that work in and around people's homes: HVAC, plumbing, roofing, electrical, tree service, landscaping, remodeling, pest control and similar trades. It centers on local search, because that is where homeowners look when something breaks.

What brings in the most home service leads?

For most companies, the Google map pack and Local Services Ads, followed by organic search and Google Ads. Referrals and repeat customers matter too, and a good website makes those convert better.

How much should a home service company spend on marketing?

It depends on your market, your average job value and how fast you want to grow. We start from what a new customer is worth to you and work back to a budget, rather than picking a number off a chart.

Can you help if we already have a website?

Yes. If it is fast and has a page for each service, we work with it. If it is slow, hard to update or one long page, a rebuild usually pays for itself.

Turnersville, NJ
(856) 770-2456
Growing businesses Coast to Coast
Get Directions
4.6 on Google, 21 reviews

Let's
Talk.

Will Lockard

Will Lockard, Founder You'll hear back from me directly.

(856) 770-2456 hello@lockarddesignco.com