Will Lockard, Founder
Updated October 15, 2026 People rarely search Google for a new roof until the old one leaks. But they scroll Facebook and Instagram every day, and plenty of them have been meaning to replace that roof, finish that basement or fix that patio. Meta ads reach them before they search, which is why they work so well for planned, high-ticket service work.
We are a Facebook ads agency for contractors and service businesses. We build the campaigns, write the ads, put together the creative and connect every lead to fast follow-up, because a Facebook lead that waits a day is usually gone.
How we run Meta ads
Offers people act on
“We do roofing” does not stop a scroll. A specific offer does: a free inspection, a seasonal tune-up, a financing option, a before and after from a job in their town. We test offers until one clearly wins, then put the budget behind it.
Targeting by where your jobs are
We target the towns and neighborhoods you actually serve, and the homeowners or businesses who look like your best customers. No spending on people three counties away.
Creative from your real work
Real photos of your crew, your trucks and finished jobs. They look like someone in the neighborhood did the work, because someone did.
Lead forms that feed your CRM
Meta’s instant forms keep people on Facebook, which raises the number of leads. We connect them straight to your CRM so every lead gets an instant text back and lands with your team, with the source recorded.
Retargeting
People who visited your site or watched your video get reminders, so the homeowner who looked at your remodeling page last week sees your work again this week.
Where Meta fits with the rest
Meta ads work best alongside a Google Ads account that catches people already searching, and a website that backs up the ad when they click through. We run them together and track all of it back to jobs, so you can see which channel is paying for itself.
What the first month looks like
- Offer and audience. We pick the jobs you want more of and the offers worth testing.
- Creative. We write the ads and build the images from your real work.
- Lead flow. Forms connected to your CRM with instant follow-up before the budget goes live.
- Launch and test. A few offers and audiences, then the budget moves to what books jobs.
The free growth plan looks at where your leads come from today and whether Meta ads make sense for your trade and your market.