Will Lockard, Founder
Updated October 15, 2026 Google Ads can be the fastest way to fill a service company’s schedule, or the fastest way to burn money. The difference is almost always in the setup: which searches you pay for, which towns, which hours, and whether anyone is tracking which clicks turned into jobs.
We manage Google Ads and Local Services Ads for contractors and service businesses, and we judge every campaign by one number: what a booked job cost you.
How we run Google Ads
Pay for the searches that turn into jobs
“Water heater replacement near me” and “how to fix a water heater” are very different searches. We build campaigns around the ones with buying intent, add the do-it-yourself and job-seeker searches as negatives from day one, and keep cutting waste every week from the search terms report.
Separate campaigns for your best work
Replacements, installs and commercial work get their own campaigns and budgets, so a flood of small repair clicks never eats the money meant for the big jobs.
Local Services Ads alongside search
For trades that qualify, Local Services Ads put you at the very top of the page with the Google Guaranteed badge, and you pay per lead instead of per click. We set up the profile, the service area and the categories, and dispute the leads that should not count.
Landing pages that convert
Sending ad clicks to a homepage wastes them. We send each campaign to a page about that exact service, with your reviews, your license and a one-tap call button. When the right page does not exist yet, we build it.
Tracking from click to job
Calls and forms are tracked back to the campaign and the search that produced them. When the CRM shows which leads became jobs, the budget follows the revenue.
Clients running ads with us
- All Trees Considered, a tree service in Chardon, OH, reached more than 25 leads a month with Local Services Ads, paid search and local SEO working together.
- Hometelligent, an East Bay ADU and remodeling contractor, runs Google Ads with us alongside a new 60 page site.
- GRL Air & Heating, a Central Florida HVAC company, runs Google Ads and Local Services Ads with us.
What a first month looks like
- Audit or build. If you have an account, we go through the search terms and settings and show you where money is leaking. If not, we build it from scratch.
- Tracking first. Call tracking and form tracking are set up before the budget goes live.
- Launch narrow. Your best services, your best towns, tight keywords.
- Cut and expand. Weekly reviews of search terms and results. Waste gets cut and the budget moves to what books jobs.
Want a second opinion on an account you already run? The free growth plan includes a look at your ads, your landing pages and your tracking. For social ads, see our Meta ads page.
