Roofing Keywords: The Searches Your Roofing Company Should Rank For
The roofing searches people actually make, with real US search volumes, grouped so you can see which pages your site needs.
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Every roofing company says it does replacements, repairs and storm damage. The question is which of those searches your website can actually rank for, and whether it has a page built for each one. This list shows what homeowners and property managers search for, with real numbers, so you can see which pages your site is missing.
About the data: volumes are average monthly searches in the United States from Ahrefs, pulled October 2026. Difficulty is Ahrefs’ 0 to 100 estimate of how hard it is to reach the top ten. Your local volume will be a fraction of these numbers, but the proportions hold.
”Near me” and company searches
These are decided mostly by the Google map pack, which ranks your Google Business Profile on relevance, distance and prominence. You win them with a complete profile, steady reviews and strong service pages behind it, not by adding “near me” to your pages.
| Search | Monthly US searches | Difficulty |
|---|---|---|
| roofing companies near me | 138,000 | 24 |
| roof repair near me | 83,000 | 42 |
| roofing near me | 53,000 | 26 |
| roofer near me | 38,000 | 28 |
| roofing company near me | 34,000 | 37 |
| roofing contractor near me | 30,000 | 49 |
| roofing contractors near me | 24,000 | 45 |
| roof replacement near me | 19,000 | 5 |
| roofing services near me | 15,000 | 24 |
| best roofing company near me | 14,000 | 0 |
| metal roofing near me | 12,000 | 12 |
| roof inspection near me | 11,000 | 0 |
Service searches
Each of these deserves its own page: what the service includes, the materials you use, your warranty, real project photos and a way to book an inspection.
| Search | Monthly US searches | Difficulty |
|---|---|---|
| roof replacement | 110,000 | 43 |
| roof repair | 59,000 | 31 |
| roof installation | 47,000 | 8 |
| roof inspection | 25,000 | 10 |
| roof maintenance | 21,000 | 7 |
| roof leak repair | 19,000 | 0 |
| storm damage roof repair | 14,000 | 0 |
| roof cleaning | 13,000 | 0 |
| flat roof repair | 12,000 | 0 |
| roofing services | 17,000 | 28 |
| residential roofing | 22,000 | 0 |
Material searches
People who search by material are usually further along in the decision. If you install it, give it a page with photos of your own installs.
| Search | Monthly US searches | Difficulty |
|---|---|---|
| metal roofing | 60,000 | 2 |
| metal roof | 30,000 | 12 |
| roof shingles | 29,000 | 13 |
| tpo roofing | 24,000 | 4 |
| standing seam metal roof | 21,000 | 1 |
| slate roof | 15,000 | 7 |
| metal roof installation | 13,000 | 6 |
| roofing shingles | 12,000 | 1 |
Commercial roofing searches
Commercial terms carry some of the highest ad costs in the trade, which tells you how much buyers are worth. If you do commercial work, these need their own section of the site.
| Search | Monthly US searches | Difficulty |
|---|---|---|
| commercial roofing | 36,000 | 20 |
| commercial roofing company | 28,000 | 0 |
| commercial roofing services | 18,000 | 0 |
| commercial roof replacement | 12,000 | 0 |
| commercial roof repair | 12,000 | 0 |
| commercial roofing contractor | 11,000 | 0 |
Research and cost searches
Homeowners searching these are early in the decision. An honest answer page brings them to your site months before they request an inspection.
| Search | Monthly US searches | Difficulty |
|---|---|---|
| roof replacement cost | 19,000 | 23 |
| roof types | 14,000 | 31 |
| roofing materials | 11,000 | 49 |
How to use this list
- Match each service and material you sell to a page. If you install metal roofs and have no metal roofing page, that is the first gap to close.
- Add your towns. Put the city or county in the page title and copy where it is true, and add a few project examples from that town.
- Do not chase “near me” on the page. Build the Google Business Profile and reviews instead. Our Google Business Profile guide covers it.
- Start where difficulty is low. Several high-volume terms here have difficulty under 10, which means a strong, specific page can compete.
- Answer the cost question. A clear roof replacement cost page, with the real factors and your process, earns trust before the first call.
Want to see which of these your site ranks for today? The free growth plan includes it. See how we approach roofing SEO and roofing marketing.
