Will Lockard, Founder
Updated October 15, 2026 Roofing is one of the most competitive local searches there is. National lead sellers, storm chasers and every roofer in the county are all after the same homeowners. Roofing SEO is how you build rankings that keep bringing in calls without bidding against all of them for every click.
The two results you need to win
The map pack is the map with three roofers under it. It ranks Google Business Profiles on relevance, distance and prominence, which includes reviews and your presence across the web. Repair and leak searches usually get decided here.
The organic results below the map rank web pages. Replacement shoppers, who take more time, often click through several of these before calling.
What we do
Pages for every type of roofing work
Roof replacement. Roof repair. Storm and hail damage. Asphalt shingle, metal, tile and flat roofs. Commercial roofing. Gutters, siding and skylights if you do them. Each its own page, with what is involved, the materials and manufacturers you install, your warranties and a clear way to book an inspection.
Project pages
A finished roof with photos, the town, the material and the problem it solved is the most convincing content a roofer can publish, and it is content competitors cannot copy. We build a simple way to add projects as you finish them.
Google Business Profile
Primary category “Roofing contractor,” secondary categories that match your work, every service listed, real photos and regular posts. Our Google Business Profile guide covers each setting.
Business details and directories
Your name, address and phone matching everywhere Google looks: your site, your profile, Yelp, Bing, Apple Maps, the BBB, Angi, and manufacturer contractor locators you are listed on.
Reviews
A steady flow of reviews from finished jobs, with replies to each one. For a purchase this large, homeowners read reviews closely, and Google counts them toward prominence.
Answers to what homeowners search
“How long does a roof last,” “signs you need a new roof,” “does insurance cover hail damage.” Answer pages bring homeowners in early in the decision, with your company as the expert.
How we report
Calls, form fills and booked inspections first, then map pack positions in your key towns, then organic traffic. All from Google Search Console, your profile and your call tracking.
See where your roofing company ranks against the competitors in your area with the free growth plan. For the full picture, including ads, see our roofing marketing page.
